We break down the strategic potential of an integrated strategy to grow customer loyalty!
At Bleckmann, we believe that your brand’s transport experience is key to the overall customer experience, enabling you to drive differentiation and secure competitive advantage.
It’s a sad fact that 70.2% of all online shopping carts worldwide are abandoned.
Addressing this huge loss of potential revenue requires a strategic approach to optimising the customer experience. And recent research shows that delivery experience is one of the main areas where customer satisfaction needs to improve. 2 In other words, brands that focus on developing an integrated transportation framework can benefit from a competitive advantage – turning one-time purchasers into loyal, returning customers.
So, what are the steps you can take today to avoid consumers’ top transport turn-offs?
44% of shoppers in Europe will abandon their order when their preferred shipping option isn’t available.
Is your brand’s transport journey just beginning?
The major mistake many brands make when considering their transport strategy is viewing this strategic lever as just another operational cost centre. On the other hand, digital native brands have built their global business models on delivering service excellence at every touchpoint, investing in a transport experience that consistently outperforms that of traditional retailers. By driving improvements throughout the sales funnel – not just at the start – they’ve cracked the loyalty code.
And you can, too.
The secrets of a standout transport experience
In our new white paper, we take you through the most important obstacles brands face on the path to transport excellence. You’ll learn what customers want, how to make it happen and how to balance cost-efficiency with operational excellence – delivering concrete brand and business value.
Inside our comprehensive guide to the transport experience, you’ll learn:
- How the new rules of transport experience help you to overcome the ‘checkout challenge’,
- Which regional differentiators you need to understand to ensure your transport solutions meet local customer expectations,
- Why trust is your most valuable currency and how end-to-end transport optimisation helps you earn it,
- The key to delivering under pressure to win peak seasons,
- Strategies for balancing cost-efficiency and customer experience,
- and much more!
Download the new white paper today to discover why the transport experience could be a hidden growth lever for your brand, driving customer loyalty and long-term growth.
