Customer success story: Gymshark

Gymshark

From a garage in the UK to a billion-dollar company, online-only fitness brand Gymshark is the definition of a digital success story. So, when it came to finding a logistics partner to support its expansion into international markets, only a company that shared its global ambition would do. Step forward, Bleckmann!

Since 2017, Bleckmann has been there to support Gymshark’s fast volume growth, consistently delivering a perfect customer experience and ensuring flawless new product launches. Our global reach and local agility make us the ideal choice for this fast-growing and ambitious brand.

What have we achieved?

As part of our continuing relationship with Gymshark, we recently signed a contract extending our cooperation until 2029. Over the duration of the agreement, Bleckmann will take care of warehousing and order fulfilment for Gymshark across continental Europe, the UK and Australia.

30,000

sq m warehouse space in Belgium and UK

50M

pieces projected to sell by 2024

We have been working with Bleckmann since August 2017 and they are the key ingredient in keeping our promise to customers in 170+ countries. They are as obsessed as we are in looking after our customers and they are always striving to continually stay ahead in recommending the best possible solution. When we talk about working with partners at Gymshark, there is no better example. They are truly world class

Steve Hewitt | Executive Chairman of Gymshark

Who is Gymshark?

It all began in 2012, from a garage in Birmingham, UK with nothing but a sewing machine, a screen-printer and ambitions. E-retailer of sports apparel, Gymshark lives by its core values, including being human, doing the right thing and putting the family first. Its success is fuelled by its practical and affordable – and virally famous – products, as well as its deep understanding of gym culture. With fans in more than 150 countries, its stratospheric growth looks set to continue for years to come.

www.gymshark.com

How do we support them?

Bleckmann provides warehousing and distribution for Gymshark in Belgium, the UK and Australia. We manage distribution throughout Europe through the Bleckmann Local Hero concept. With IT solutions customised for Gymshark’s large-scale operations, combined with high levels of automation, we can efficiently process high volumes and scale up operations as needed.

Our services can even flex to match demand surges, with peak pop-up support for major shopping events like Black Friday when extra capacity is required. Bleckmann has both the expertise and agility to support Gymshark in its dynamic growth ambitions, with efficient inventory management, intuitive order processing, return management and value-added services.

Key benefits

Business growth

Enabling fast international market expansion

Flexibility

Handling volume peaks, exponential growth and product launches

Enhanced customer experience

Thanks to shorter time-to-market

Perfect sparring partners

Gymshark’s growth streak shows no signs of slowing, and Bleckmann is there to support it every step of the way. With our full-scope solutions, from worldwide freight to last-mile distribution, Gymshark and Bleckmann are the perfect ‘sparring partners’.

We share a no-nonsense, people-first approach, continuing to challenge each other to always create a better experience for customers around the world. Bleckmann is proud to be an integral part of Gymshark’s worldwide success. We’re looking forward to making the next phase in the Gymshark story as exciting and profitable as ever!