Built Different

Built Different

Built Different is a UK-based online clothing brand selling premium fitted basics for men in sizes L to 5XL. Loved by its fans, this fast-expanding business needed an upgraded third-party logistics (3PL) solution to support its steep growth trajectory. But to ensure zero service disruption, they had a specific requirement: to complete the onboarding process in four weeks instead of the standard three months. Bleckmann’s organisational agility, entrepreneurial mindset, short lines of communication and attention to detail were critical to making this work.

The Bleckmann team moved mountains to get us up and running in just a few weeks. We were very impressed with how quickly they got the products out the door, as well as the quality and cost-effectiveness of their solution.
Matt Edge | Co-Founder of Built Different
Who is Built Different?

Finding the perfect t-shirt can be a challenge for plus-size men, and that’s exactly what the founders of Built Different set out to solve when they created their unique company. Unlike other brands’ plus-size products, Built Different’s range of premium men’s basics is precision-crafted for all-day comfort and a more flattering fit. This commitment to helping big guys look and feel their best is paying off, with sales growing rapidly across the UK. However, the speed of this expansion meant that the brand needed a new 3PL solution that could deliver on two fronts: ensure a superior customer experience and provide scope for future scaling to support the brand’s growth.

built-different.co
Streamlined implementation, seamless results

Working closely with Built Different, Bleckmann delivered a high-quality 3PL fulfilment solution with zero disruption to service. To achieve an accelerated onboarding process – three times faster than the standard – a number of streamlined solutions were implemented. These included a back-to-basics warehouse management system (WMS) to speed up integration, as well as pallet-only storage and manually completed advanced shipping notices (ASNs).

Bleckmann’s agile organisational structure also played a key role in expediting the process. It enabled the onboarding team on the brand’s side to quickly secure the funds for the warehouse fit-out at Magna Park, Lutterworth – the heart of the UK’s ‘logistics golden triangle’. Short lines of communication also meant that Built Different could be actively involved in every stage of the process, with daily updates to ensure that every part of the fit-out met their exact requirements. “We’re happy to be working with a 3PL that understands and can fully support our business ambitions,” said Matt Edge, Co-Founder of Built Different. “This process has confirmed that Bleckmann is a true strategic partner.”

Key benefits
Streamlined solution
Streamlined solution

Onboarding in four weeks

Business continuity
Business continuity

Zero disruption to service

Cost efficiency
Cost efficiency

Tailored solution for large pick volumes

XL ambitions

Following the onboarding, Built Different is now ready to take the partnership to the next level. Immediately on the horizon is the launch of the brand’s new EU website. Orders will be fulfilled from Bleckmann’s distribution centre at Magna Park, Lutterworth. A four-week pilot based at one of Bleckmann’s US distribution centres is also in the pipeline. “Building on the strong foundation of trust we’ve established, we now have the confidence to expand our logistics operations,” concluded Matt. “Bleckmann has certainly earned its reputation as the go-to 3PL for apparel brands looking to scale up efficiently without ever compromising on service quality.”

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