Customer success story: Karl Lagerfeld

Karl Lagerfeld

Strike a pose! The legendary designer Karl Lagerfeld’s self-named brand is the perfect place to find tailored silhouettes and contemporary statement pieces that combine the iconic designer’s rock-chic attitude and effortlessly street-smart Parisian elegance.

To help power the brand’s expansion in key European markets, they needed an omnichannel logistics partner with a deep understanding of the fashion industry and a reputation for delivering consistently seamless levels of service, with a personal touch. Step forward, Bleckmann!

What have we achieved?

Bleckmann’s fashion expertise allowed us to handle all of Karl Lagerfeld’s European logistics operations across multiple sales channels. Leveraging our omnichannel capabilities, we helped the brand deliver consistent customer service in retail (mono-brand stores and outlets), premium wholesale, and e-commerce. The result? A bespoke logistics solution that consistently matches customers’ high expectations, delivering a seamless European expansion.

6,000

sq m warehousing space

200+

mono-brand stores worldwide

Our customers expect exceptional service as standard, and Bleckmann delivers every time! Thanks to their advanced logistics solutions and in-depth industry knowledge, no challenge is too big. We’re excited to continue our partnership with them as we grow our presence in Europe.

Timothy Dreijer | Senior Vice President Retail & Operations

Who is Karl Lagerfeld?

Part of global fashion giant G-III Apparel Group and headquartered in Amsterdam, the Karl Lagerfeld brand has been steadily expanding its footprint in key European markets for several years. With more stores opening and sales growing steadily, the brand was looking for an experienced logistics partner that could deliver exceptional customer service to power the fashion icon’s European growth phase. They have partnered with Bleckmann since early 2021.

How do we support them?

Our European distribution centre (DC) at Enschede in the East of the Netherlands is strategically located to serve key European markets. And thanks to our Local Hero fulfilment partners, we offer optimized final mile distribution across Europe to ensure satisfied customers. But that’s not all: we offer a wide range of value-added services tailored to the needs of a premium fashion label, such as customized packaging, labelling and pricing.

Our advanced Warehouse Management System (WMS) is seamlessly integrated with the brand’s IT systems allowing for optimized order handling and prompt deliveries. Moreover, Bleckmann is in charge of transporting returned goods from all sales channels back to the European DC, where we do grading and further handling of returned goods.

Key benefits

Omnichannel solution

Delivering impeccable service across all sales channels

Scale & flexibility

Enabling strong growth and customer satisfaction across Europe

Entrepreneurial spirit

Leveraging fashion expertise to create bespoke logistics solutions

Delivering a style icon

As Karl Lagerfeld grows its European footprint, Bleckmann is proud to continue helping the brand deliver exceptional customer service across a range of premium sales channels. And thanks to our range of specialist value-adding capabilities, we can provide a logistics offering that complements the uniqueness of the legendary designer’s legacy.

An agile strategic logistics partner, Bleckmann will continue to adapt and develop our offering in line with the client’s evolving requirements. Building on our 150 years of fashion logistics expertise, our offering combines global coverage with personal service to ensure that the Karl Lagerfeld brand never misses a beat in the fast-paced world of luxury fashion logistics.