Can I customise my packaging and branding with a 3PL?

Outsourcing logistics to a third-party logistics (3PL) provider can be a game-changer for scaling your fashion logistics, but it often raises an important question: How can I maintain a unique brand identity for my products when I’m no longer managing logistics in-house? One solution is customised packaging, which gives your customers a memorable unboxing experience – creating a positive brand perception and improving customer loyalty. Some specialist fashion logistics providers are equipped to offer bespoke packaging and branding solutions, enabling you to scale up while still delivering a distinctive brand experience.

Specialist fashion logistics partners can offer a range of customisation options to help build a deeper connection between your brand and your customers. From more sustainable options such as paper-based packaging to luxurious details such as gold embossing and velvet ribbons, there are many ways to make packaging your own. Importantly, packaging can also be customised to better protect fragile products such as perfume. And for an even more personalised customer experience, you can even add a handwritten note or label, a free product sample or scented tissue paper – ideal for boosting your brand recognition.

Making an impression with your packaging can help to build brand loyalty. But it’s also important to consider profitability. That’s why it’s critical to work with your logistics partner to ensure you can achieve the desired packaging customisation within your budget. One consideration is minimum volume requirements. This means that the 3PL provider will set a minimum volume of products to be shipped before the packaging can be customised. By choosing a fashion logistics partner that proactively works with you on these issues, you can efficiently scale up your operations while delivering an impeccable customer experience.