Implementing unified commerce does more than streamline technology. It directly influences measurable performance indicators, improving both growth and efficiency.
Revenue growth
Retailers adopting unified commerce strategies can see revenue increases of three to six times higher than traditional omnichannel models. In addition, specialist retailers stand to gain as much as USD 40 million in additional revenue per USD 1 billion by advancing their unified commerce maturity. By consolidating customer data, inventory and orders into one system, businesses can improve conversion rates, reduce lost sales from stockouts and unlock new cross-channel selling opportunities. The result is higher average order values and stronger overall sales performance.
Operational efficiency
Companies using unified commerce platforms can achieve implementation speeds up to 20% faster and a 22% improvement in cost of ownership compared with fragmented omnichannel systems. Operating on a single platform eliminates duplicated effort, lowers integration costs and reduces manual reconciliation across departments. Staff can complete tasks more quickly and accurately, with updates reflected everywhere in real time.
Customer experience
Shoppers increasingly expect smooth, flexible journeys and unified commerce delivers. Around 60% of shopping journeys now start on one device and finish on another, highlighting the need for seamless integration. Unified platforms provide accurate stock visibility, flexible fulfilment options such as BOPIS or ship from store, and frictionless returns. With a complete view of each customer’s history, staff can deliver personalised recommendations and support that strengthen satisfaction and repeat purchases.
Brand loyalty
Retailers adopting unified commerce strategies often report stronger customer loyalty and engagement, driven by consistent experiences across channels. Loyalty programmes become more effective when powered by complete purchase histories, enabling retailers to understand customers holistically and personalise rewards accordingly. Personalisation also becomes more impactful when grounded in multichannel data, allowing retailers to infer behavioural traits and deliver tailored experiences across the journey. Delivering personalised experiences and recognising customers consistently across touchpoints helps build trust, emotional connection and long-term loyalty.
