Consumer demand for more sustainable consumption is growing.1 2 And a wide range of brands – from high street retailers to global luxury leaders – have stepped up with impactful circular fashion initiatives. But for many more companies, the major challenge is not in ambition but in execution.
So, how can you test, refine and integrate circular models into your day-to-day operations?
Circular fashion pilots provide a powerful starting point. They allow brands to experiment with circular approaches, such as resale, repair or recycling, while tracking outcomes in a transparent, measurable way.
However, successful pilots require careful planning to make an impact. Without clear objectives, the right metrics and strong internal alignment, even the most promising initiatives can struggle to gain traction.
Our new white paper is designed to help you overcome obstacles at the early stages of your circularity journey. Drawing on experience from over 20 client pilots, we share expert guidance to help you move from trial to scale with confidence.
A practical guide to designing and scaling circularity pilots
Developed by Bleckmann’s circular fashion experts at the Renewal Workshop, this comprehensive guide distils our hands-on experience into clear, actionable advice.
Inside, you’ll gain insights on a range of topics, including:
- common pitfalls brands encounter when designing circularity pilots – and how to structure projects for successful scaling;
- the importance of clear communication with both customers and internal stakeholders to advance your circular ambitions;
- why defining success metrics and accurately measuring outcomes is essential for long-term impact;
- how pilots can help build a compelling business case that secures leadership buy-in for broader rollout of circular solutions.
Whether you’re testing your first circular fashion initiative or refining an existing programme, our new white paper will help you build a pilot that drives meaningful change.
