DOUGLAS BeNe, the leading omnichannel beauty retailer in the Netherlands and Belgium, has announced a strategic expansion of its long-standing partnership with logistics provider Bleckmann. This renewed collaboration marks an important step in DOUGLAS’ investment in the BeNe market and supports the company’s continued transformation into a fully integrated omnichannel business.
Under the renewed agreement, Bleckmann will continue to provide comprehensive third-party logistics (3PL) services, including warehousing, order fulfillment, distribution, freight forwarding, and returns management. By leveraging Bleckmann’s state-of-the-art automation and logistics technologies, DOUGLAS aims to streamline its supply chain and enhance operational efficiency across all channels. Since 2005 DOUGLAS has been a valued partner of Bleckmann, with operations based at Bleckmann’s Columbus site in Almelo, the Netherlands.
The partnership includes the launch of OWAC – One Warehouse for All Channels – a new centralized distribution hub that will unite store and online inventory under one roof. By leveraging Bleckmann’s advanced automation and logistics expertise, DOUGLAS will improve efficiency, reduce lead times, and ensure even better product availability for customers across all channels.
Key highlights of the partnership
Optimized logistics solutions
This partnership will ensure faster store replenishment and more efficient deliveries for both B2B and B2C customers. With Bleckmann’s expertise in logistics automation, DOUGLAS will be able to meet the increasing demands of its growing customer base while maintaining operational excellence.
Enhanced customer experience
The collaboration is set to reduce delivery times and improve reliability, ensuring that both online customers and in-store shoppers benefit from faster, more dependable service. This supports DOUGLAS’ ongoing commitment to exceptional customer satisfaction and service quality.
Commitment to sustainability
Both companies share a strong focus on sustainability. Initiatives will include the use of eco-friendly packaging and efforts to minimize carbon emissions throughout the supply chain. These steps reflect the partners’ shared vision of responsible growth and environmental stewardship.
This strategic partnership expansion with Bleckmann is a pivotal investment in our DOUGLAS omnichannel leadership across the Netherlands and Belgium
Executive Statements
As we accelerate our transformation into the definitive omnichannel premium beauty platform, our innovative new warehouse will integrate our store and online inventories. This centralisation empowers us to serve our customers with enhanced speed and efficiency. Our enduring alliance with Bleckmann has been a cornerstone of our success, and I am excited to deepen this strong collaboration, driving significant value for our customers, partners, and suppliers as we continue our ambitious growth.”
Tom Wijlens, Chief Operational Officer of Bleckmann Netherlands North, added:
“We are thrilled to partner again with DOUGLAS and support their growth across the Belgian and Dutch markets. Our expertise in lifestyle logistics will provide DOUGLAS with the reliable and efficient service they need to meet customer demands. This partnership reinforces our commitment to delivering top-tier logistics solutions to leading brands.”
