DeMellier, the purpose-driven brand known for its award-winning handbags, has partnered with Bleckmann to enhance its logistics operations. This collaboration is designed to support DeMellier’s rapid growth, meet seasonal demand and manage high-volume fluctuations with greater efficiency.
DeMellier’s fulfillment operations will be strengthened through Bleckmann’s strategically located and specialized logistics centre in Rieme (B). This collaboration is expected to assure major benefits for the brand and its customers, such as:
Seasonality and demand – with significant sales peaks, DeMellier requires a flexible and responsive logistics approach.
Enhanced service efficiency – as a digitally native brand, improving order fulfillment remains a priority. DeMellier and Bleckmann will focus on streamlining operations, increasing supply chain visibility, and delivering seamless customer experiences.
Delivery strategy – Bleckmann will optimize shipping costs while introducing premium and potential same-day delivery options.
Returns and technology – integrated IT systems and a simplified returns process will support efficiency and customer satisfaction.
Circularity - in preparation of the EU legislation on ban on destruction of unsold goods, damaged returns will be brought back to new-state by Bleckmann so they can be taken on stock again.
“Our partnership with Bleckmann is a key step in optimising our logistics operations,” said
Nassima Bouziane, Head of Operations at DeMellier. “With Bleckmann’s expertise in D2C brands and proven success, we are committed to ongoing improvements to deliver a smoother, more reliable experience for our customers.”
“Bleckmann is thrilled to support DeMellier’s continued expansion” said Gill Van Puyvelde, operational cluster director. “Our logistics expertise aligns perfectly with the growing needs of this iconic brand.”
