Shaping New Tomorrow

Shaping New Tomorrow

Ambitious Danish menswear brand Shaping New Tomorrow (SNT) wanted to expand throughout Europe. But sharing its uniquely Scandinavian take on menswear with an ever-increasing fanbase was by no means plain sailing…

It needed a supply-chain partner with expertise in fashion logistics and e-commerce. Someone to support its steep growth trajectory. Someone who would streamline its logistics and flex capacity to meet demand. Someone like… Bleckmann!

What did we achieve?

Over time, Bleckmann has become key to run seamless logistics operations supporting SNT’s success. With our full-scope logistics solutions and omnichannel expertise, we have enabled the company to reach foreign markets while keeping up with capacity requirements. And all while never – never – compromising on its promise of top-quality customer service.

Bleckmann is our operational backbone, dedicated to excellent customer service at scale.
Simon Bargmann Rønbøg | Senior Supply Chain Manager, Shaping New Tomorrow
Who is Shaping New Tomorrow?

With flagship stores in Denmark, Germany and Portugal, Shaping New Tomorrow is one of the fastest-growing Scandinavian menswear brands in decades. Founded by three stylish gents in 2015, the brand has stayed true to its vision of offering comfortable and stylish menswear while challenging conventional manufacturing practices in the textile industry.
How did we support them?

To support the hyper-growth phase that SNT has entered, we drew on our experience of helping fashion brands expand in continental Europe. We were excited to bring SNT’s unique brand of menswear to a wider market via our multi-modal solutions and omnichannel distribution network.

Having also worked extensively with start-ups and scale-ups, we knew exactly how to support this growing business in its ambitions. This was especially useful when it came to flexing supply capacity during periods of peak demand.

What were the results?

Delivering Black Friday 2021 during a global supply-chain crisis? It was no problem with Bleckmann’s integrated logistics solutions! Even with delays in garment production, we managed to orchestrate the operation to get every product into stock before Black Friday -– that’s over 100,000 units in one week!

Key benefits
Omnichannel solution
Omnichannel solution

Seamless integration of all sales channels


Capacity and agility to cope with fluctuating demands and peak periods

Start-up mindset
Start-up mindset

Being resilient to change and understanding a young fast-growing organisation

Tailoring the future

Shaping New Tomorrow – it’s not just a name, but a promise. As the brand scales up further, we look forward to helping it to deliver the future of classic menswear, providing exceptional service and experience for all its customers. The company already has plans to scale up its direct-to-consumer omnichannel model in all of Germany, followed in the coming years by Scandinavia, Benelux, and the USA. We’re proud to be helping SNT share their unique Scandinavian style with the rest of the world.

Ready to bring your logistics to the next level?

Let's talk about the right-fit logistics solution for your business. Our experts are ready to help you.

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