Kulani Kinis

With ambitions to replicate its successful US growth trajectory in Europe, Kulani Kinis needed a logistics partner with the fashion expertise and operational depth to make that vision a reality – one that could not only handle fulfilment efficiently, but also guide them through the complexity of serving multiple European markets, each with its own carrier networks, customs requirements and regulatory nuances. “What really stood out was that Bleckmann isn’t a generalist player – they have the deep expertise we need,” said Will North, Head of Commercial and Performance at Kulani Kinis. “Our products demand careful handling and precise presentation, so Bleckmann's strong SLAs around fulfilment accuracy and value-added services were a deciding factor in choosing them.” 

Supporting a bold growth strategy 

With all EU orders now fulfilled from our distribution centre in Venlo, the Netherlands, Kulani Kinis customers can expect a step change in their end-to-end shopping experience. First, delivery times have been significantly reduced, with many customers receiving next-day delivery. The operational efficiency improvements unlocked also mean that customers can benefit from free shipping on orders over €100 – a first for the brand in Europe. Returns, too, are much simpler: rather than items making the long journey back to Australia, they’re processed locally in Venlo, meaning customers receive their exchanges and refunds more quickly. Behind the scenes, purpose-built IT integrations ensure orders flow seamlessly – whatever the distribution channel.