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GPSR compliance for fashion and lifestyle brands: Your streamlined product safety guide

21 July 2025  |  Circularity, Regulations & Legal matters,

Navigating the General Product Safety Regulation requirements? Download our expert analysis of GPSR obligations and how they impact fashion brands.

A tablet displaying a document titled "Navigating Sustainability Regulations for Fashion & Lifestyle in the EU" is on a white table next to a cup of coffee.

The General Product Safety Regulation (GPSR), effective since December 2024, establishes comprehensive safety standards for many products placed on the EU market, including those sold through online platforms. With textiles explicitly covered under these requirements, fashion and lifestyle brands face new compliance obligations that directly impact product development, market entry and consumer safety protocols.

This regulation reshapes how brands approach product safety verification and market compliance, creating new operational challenges that require careful preparation. Successfully navigating the GPSR means understanding its overarching safety framework and the specific implementation requirements across markets. Brands must also adapt existing quality control processes to meet the enhanced standards.

Download Bleckmann’s guide to learn what specific safety standards the GPSR mandates, and how these requirements may influence your product development strategy.

Next steps towards streamlined GPSR compliance

Understanding the GPSR requirements doesn’t have to be complex. Written by Bleckmann experts, this guide clarifies the objectives of the GPSR and provides practical compliance strategies for fashion brands operating across different markets.

Inside, you’ll discover:

  • GPSR fundamentals – Understanding the regulation’s core safety objectives, key focus areas, and how it establishes comprehensive consumer protection standards.

  • Compliance obligations – Essential requirements that producers must fulfil to meet GPSR standards and maintain market access across EU territories.

  • Market-specific implementation – Real-world examples of how Germany, France, the Netherlands, Italy and the UK are applying GPSR requirements, including enforcement approaches and compliance expectations.

Strengthen your product safety strategy

For fashion brands looking to ensure product safety and strengthen GPSR compliance, this guide provides you with a clear overview of the regulatory requirements – allowing you to take your next step towards robust product safety frameworks that protect your brand’s reputation while ensuring smooth operations across European markets.

Complete the form below to download your copy of the eBook today, or get in contact for a free consultation with a Bleckmann expert.

DISCLAIMER:

The information provided by Bleckmann to third parties is intended for general informational purposes only. While every effort is made to ensure the accuracy and completeness of the information, Bleckmann makes no representations or warranties of any kind, express or implied, about the reliability, suitability, or availability of the information. Bleckmann accepts no liability for any loss or damage arising from reliance on this information. Any use of the information is at the recipient’s own risk.

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