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PPWR compliance for fashion brands: Your packaging waste guide

04 July 2025  |  Sustainability, Regulations & Legal matters, Circularity,

The Packaging and Packaging Waste Regulation (PPWR) is transforminghow brands throughout the EU approach packaging – establishingambitious standards for waste prevention, recycling and reuse across allindustries. From material selection to end-of-life considerations, thisregulation affects every aspect of your packaging operations.And compliance can’t wait. Fashion brands face concrete deadlines forreducing packaging waste, increasing recycled content and improvingrecyclability. These requirements span multiple compliance areas, fromdesign specifications to reporting obligations, creating a complexregulatory framework that demands careful planning.

Download our comprehensive PPWR guide to understand the regulatorytimelines, compliance mechanisms and implementation strategiesrelevant to your fashion brand.


Person holding a tablet displaying a document titled "Navigating Sustainability Regulations for Fashion & Lifestyle in the EU" with icons related to recycling and shopping.

Getting started with PPWR compliance

For brands looking to develop a future-proof packaging strategy, Bleckmann’s PPWR guide is full of actionable insights from Bleckmann’s legislation specialists. Breaking down this complex regulation into tangible steps, it’s the ideal starting point for your compliance journey – helping you translate the PPWR objectives into concrete actions.

Inside, you’ll learn more about:

  • PPWR foundations – The essential regulatory requirements that will govern your packaging decisions, material choices and waste management protocols.

  • Implementation timeline – Critical deadlines and phased requirements that will help you plan your compliance preparation schedule and operational adjustments.

  • Regional enforcement examples – How France, Germany, Italy, the Netherlands and Spain are implementing PPWR standards, including specific enforcement mechanisms and what these mean for your business.

Stay informed, stay compliant

Meeting the PPWR requirements demands thorough planning and systematic implementation. As brands face pressure to reduce packaging waste at source while maintaining product protection and presentation, developing an effective PPWR strategy will become critical for operational success and market competitiveness. Download Bleckmann’s guide to learn how you can start developing a packaging strategy that meets compliance standards while supporting your business objectives.

Complete the form below to download your copy of the guide today, or get in contact for a free consultation with a Bleckmann expert.

DISCLAIMER:
The information provided by Bleckmann to third parties is intended for general informational purposes only. While every effort is made to ensure the accuracy and completeness of the information, Bleckmann makes no representations or warranties of any kind, express or implied, about the reliability, suitability, or availability of the information. Bleckmann accepts no liability for any loss or damage arising from reliance on this information. Any use of the information is at the recipient’s own risk.

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Ron Thijssen

Manager Corporate Social Responsibility

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