Customer challenge
Bleckmann’s approach
Streamlined service, built to handle scale
With a dedicated fulfilment centre in Roosendaal, the Netherlands, and a second in Lutterworth, the UK, we provide a consolidated fulfilment platform for all Patagonia’s European orders. The tone for the partnership was set early, with onboarding lasting only four days, with no service disruption. From there, the commitment to streamlined service excellence delivered improvements to the warehousing environment and distribution network. Through warehousing layout improvements, demand forecasting and advanced automation, we’ve reduced shipping times and helped to flatten seasonal peaks.
Circularity at the core
Circular solutions are another area where we have added tangible value. Enabled by The Renewal Workshop, Bleckmann’s in-house team of circular fashion experts, Patagonia operates a product Rescue programme, restoring damaged returns through repairs and professional cleaning, including ozone treatment. Available across the EU, this service is able to return 75% of processed items to Grade A quality, helping extend product lifetimes while mitigating the financial costs of unsaleable stock. With our pan-European scale and circular focus, we’re supporting the brand in reaching its 2030 targets.
Solutions implemented
Dual-hub omnichannel fulfilment
With warehouses in the Netherlands and the UK, Patagonia can efficiently fulfil all European orders, maintaining high service quality during market expansion and peak periods.
Outsourced customs management
Tailored customs solutions powered by our in-house experts remove cross-border administrative complexity, keeping goods moving smoothly across the UK and EU.
AutoStore automated storage
High-density automated storage and retrieval systems support fast, accurate order picking at scale; essential for handling peak volumes while maintaining service quality.
Rescue for damaged returns
Through the Renewal Workshop, damaged returns are professionally repaired and cleaned, with 75% restored to Grade A quality, ready to be returned to stock immediately.
Local Hero last-mile network
With an extensive carrier network covering all the European markets that Patagonia serves, we ensure the brand benefits from the best rates and the most suitable carrier options.
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