If you want to reduce return rates, improve inventory management or better understand customer behaviour, Business Intelligence (BI) may have the answer. Bringing together data from across the supply chain to deliver valuable insights, this key function is increasingly becoming a competitive advantage for brands. In particular, integrating data can reveal previously hidden bottlenecks and patterns to deliver lasting improvements.
Press play on the new Beyond Threads webinar to hear from Astra Vandenbussche, Business Intelligence Manager at Bleckmann, on how BI can help brands meet their goals.
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The benefits of an integrated BI function
One example of how data analysis can enhance the customer experience is returns. Better understanding the reasons behind returns is essential for reducing rates. And that’s much easier when you have a centralised BI function that can uncover the patterns that are causing a specific returns spike. It might be due to inaccurate sizing, a supplier quality issue or changing customer preferences. In many cases, the data has the answers, and once your brand has those answers, you’re empowered to act on them.
How to build a robust data infrastructure
But before you can start enhancing your customer experience through data, you need the right foundation in place: in a world of increasingly complex supply chains, getting the data you need is a major challenge. Ensuring data quality is therefore the first step on any data enablement journey, and that’s achieved through strong data governance, clear ownership of data and a culture where data quality is everyone’s responsibility. In this way, data can become a key asset on your brand’s continuous improvement journey.
Want to find out how data-driven insights can support your brand to improve the customer experience? Get in contact for a free consultation with a Bleckmann expert.
