Bleckmann has demonstrated that they can support modern lifestyle brands in a very fast growth – exactly what we want too
Chiquelle is a Swedish online-first fashion brand selling clothing, bags and accessories. Founded in 2012, it now ships to over 70 countries worldwide, including the US and Europe. New limited clothing collections are introduced every week, which normally take just three weeks to design and produce from scratch. In addition to its online channels, Chiquelle regularly opens pop-up stores to provide an even more immersive shopping experience.
In an industry that thrives on fast order fulfilment, efficiency was crucial. As well as the physical move, we facilitated new ways of working and connected Chiquelle’s IT systems with Bleckmann’s own warehouse management systems (WMS) – all in record time.
Our site in Almelo, the Netherlands is ideally located to serve Chiquelle’s growing European customer base, with direct links to the Dutch, German and Belgian markets and linehaul transportation to Scandinavian countries. Now that’s a job well done!
The move from Sweden to the Netherlands is a key milestone in Chiquelle’s strategic ambition to increase profitability and drive sustainability. By reducing distribution costs, increasing end-to-end visibility and offering plenty of room for expansion, Bleckmann is the ideal partner to help Chiquelle make the most of its exciting growth opportunities.
Excellent links with European markets for fast order fulfilment
Integrated, comprehensive supply-chain monitoring tools
Streamlined order handling and efficient returns management
Chiquelle’s move to the Netherlands comes with several strategic advantages: our integrated warehouse management solutions provide optimal lead times, greater visibility over logistics operations, and optimised inventory with fast handling of returns – so Chiquelle can keep costs as low as possible as it scales up.
The new warehouse, as well as significantly reducing costs, places Chiquelle at the centre of the crucial north-south axis of the European economy – a prime position to expand within the EU. An exciting future awaits!
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